Why this step? So that you ensure the logo type never changes, even if someone else opens the file who doesn’t have the font. So if you want to keep a working version of the type, save another file labeled “Working” or “Editable” in the project folder (but not in this final logos folder). This makes editable text into a vector shape. Or select all live type and go to Type menu > create outlines. Select all live type and hit Cmd + Shift + O to outline all your fonts. Step 4: If you haven’t already, outline strokes, outline live text, confirm color is correct, and simplify complex, overlaying shapes. Name the artboard in a way that helps your client understand what it is. For digital, we create the artboards on the smaller side (as it might appear in a website header or email footer), because we can create 2x and 3x images easily to give them larger options.ĭon’t include your client name, that’s already specified in your Document Name, and will be included on export automatically, when we select “use artboards” in the “Save as” dialog box or we can set the client name as a prefix in the “Export to screens” dialog. Just think of where you’re client will need to use these logos. Delete the default document artboard now that your logo artboards are made.įor the digital RGB document, we usually aim for it to be around 250px and 600 px wide (depending on the shape of the logo).įor the print CMYK document, we’ll set the artboards at around 3 – 4” wide, depending on the shape. If the logo is off-center, future designers won’t be able to properly align the logo in their designs using their align tools.ģ. If you go this route, be sure to center the logo on the artboard using your align tools. Or by selecting Artboard Tool and click and dragging artboards. Illustrator will automatically make the artboard to the exact dimensions of the grouped logo.Ģ. Selecting your Artboard Tool, and clicking once on each logo variation (just be sure the logo pieces are all grouped for each variation, otherwise the artboard might only snap to part of the logo). Then create artboards around each logo variation (wordmark, icon, logo in color, black, and reverse). Group the elements of each logo variation. Paste all final logos that need to be exported into the new file (it doesn’t matter if they’re on the default artboard or not, initially). Name the artboard after whatever logo and color variation it contains. Step 3: Create individual artboards for each logo variation. Name this file “-.ai” (in our example “Skip-Digital.ai”). To control the exact color values for your RGB logos, rather than exporting to default RGB from your CMYK file, create another master Illustrator document that uses a RGB document preset, and place your RGB logos there. For now, you can leave the artboard size as the default, and select 1 artboard.Ĥ. You’ll see why when we get to exporting.ģ.
Name the file “-” (in our example “Skip-Print.ai”). We’ll place our CMYK logos in this file, and also Pantone logos, if we’re exporting those.Ģ. This will give us a CMYK color mode, and 300dpi resolution. Select “Print” from the top tab of document presets. In Illustrator create a new document (File > New, or Command+N). Step 2: Create two Adobe Illustrator documents: one for Print logos (CMYK and Pantone), and one for Digital (RGB). In our example, we’ll name it “Skip Logos” This makes it easy to compress, WeTransfer, or Dropbox link just one folder to send to your client once you’re done exporting logos from Illustrator. In your main project folder, create a new folder where you’ll save only the final logos that you’ll deliver to the client. Step 1: Create final folder where you’ll save logos. For our example, we’ll be exporting logos for our client Skip.īy the end of this tutorial, you’ll have exported logos from Illustrator in the following color modes and file formats:įor each of those file formats and color modes, we’ll save logo versions for: Color, Reverse Color, and 1-Color Black.
This method aims to save you time and sanity, while anticipating your client’s needs and questions. Here’s how we do it at Hoodzpah (we’re a branding studio so this is a regular dance for us). After all the inspiration hunting, sketching, rounds of revisions, client battles/victories and last little tweaks, you’re ready to export logos for your client and brag about it in your portfolio already.
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